Palm

Palm® Centro™ smartphone advertising campaign

In November 2007, Palm® launched a nationwide marketing campaign introducing the Palm® Centro™. The campaign was designed to position the Centro™ as an indispensable social networking tool, and targeted a brand new audience for Palm, young adults. By introducing this sleek, new product to a smart and socially active audience, the campaign had to be seen in all the right places.

So while communications spanned across ‘traditional’ media vehicles, such as print, web, out-of-home, and mobile, Palm also established a significant presence in a key area for this audience: the social networking environment. The campaign penetrated the social networking audience with unique programs on MySpace, Facebook, and Flickr. The campaign’s online presence was anchored by an engaging and innovative microsite, which delivered outstanding user interaction and click through results.

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